Advancing the Doctors’ Day Appeal: Achieving Maximum Physician Engagement and Meaningful Connection
National Doctors’ Day (March 30) is a way to express gratitude for and recognize the tireless contributions of our physicians.
Health Care Philanthropy’s Secret Strategy: The Case for Building Campaign and Grateful Engagement Concurrently
As the campaign gains traction, it creates a sense of urgency and excitement that can be harnessed to fuel the grateful engagement strategy.
Five Elements of a Robust Grateful Engagement Strategy
Grateful engagement (formerly known as the “grateful patient program”) is a strategy that guides health care organizations to proactively...
Achieving Exponential Growth in Grateful Patient & Family Giving: A Case Study
Background Since 2018, the Tampa General Hospital Foundation has transformed its philanthropy by shifting from a sole focus on special...
Beyond the Referral: Developing True Partnerships with Physicians at Baptist Health A Case Study
In order to prepare for and accelerate success for Baptist Health’s comprehensive $100 million campaign, Baptist Health Foundation...
Recruiting Physicians for Grateful Patient Initiatives with Erin Stitzel
Accordant's Erin Stitzel discusses recruiting physicians for grateful patient initiatives.