

How to Not Overcomplicate Your Grateful Patient Strategy
Grateful patient philanthropy — the proactive identification and cultivation of patients and families who want to express gratitude for care received — is at the core of everything we do in health care philanthropy; yet, it is not uncommon to overcomplicate this seemingly simple strategy.


Which Donor Would You Lose?
Accordant’s research into gifts of $1 million or more to hospitals and health systems found three types of donors that move in three recognizable patterns.


Is AI Stealing the Soul of Storytelling?
Should foundations be thinking of new ways to leverage live events and first-person storytelling? Does underproduced video take on a more important role? What are the AI tells that will lead to donor mistrust? Is brevity more important now than ever? Are there predictive strategies to consider? Is it already too late? Is AI stealing the soul of storytelling?


Flexible, Not Indecisive: Keeping Campaigns Moving with Purpose
Discover how to stay agile while maintaining discipline by defining decision rules, protecting your campaign’s strategic architecture and keeping priorities moving even when operational realities shift.


Building Partnerships, One Conversation at a Time
The organizations that see the greatest success are not necessarily the ones with the most resources. They are the ones that commit to building relationships through small, intentional touch points over time.


Giving USA 2026: What Health Care Philanthropy Leaders Need to Know
Accordant is a proud member firm of The Giving Institute and is pleased to share the following insights and takeaways from Giving USA 2026: The Annual Report on Philanthropy for the Year 2025.


Philanthropy at an Inflection Point: Why the Future Belongs to Health Foundations That Build Trust, Discipline and Investable Visions
Philanthropy stands at an inflection point. Data emerging from Giving USA, the nation's longest-running and most comprehensive study of charitable giving, suggests American generosity remains remarkably resilient. Yet...
