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Transforming Health Care Philanthropy

As the health care industry repositions from a reimbursement system based upon volume to one based upon value, the importance of philanthropy as an alternative revenue source has never been greater. Today’s philanthropy organizations must intentionally pursue increased performance and greater efficiency to fulfill their mandate to power the health care organization’s most important plans. Rising expectations demand a keen focus on values-based and relationship-driven partnerships with donors. Optimizing these partnerships is reliant upon understanding the power of gratitude as a motivator for giving, fostering the engagement of physicians and clinicians as true partners, infusing portfolio management with rigor and harnessing the power of both data and ongoing evaluation. Inspired and empowered teams of philanthropy professionals must also recalibrate the intent of annual giving programs, better integrate planned giving efforts and improve alignment between philanthropy and health care’s emerging priorities. All of these issues and opportunities are confronted and explored within these pages by inspiring and challenging industry leaders.


Healthcare Philanthropy: Advance Charitable Giving to Your Organization’s Mission

Healthcare Philanthropy was written for health care CEOs to give them a solid overview of issues and opportunities within fund development; however, the book has been embraced by fund development executives as a ready reference guide. The book explores why and how philanthropy has emerged as a vital revenue source. The book shares specific strategies for creating a more vibrant fund development program, emphasizes the role of executives in philanthropy efforts and provides tips for involving physicians. This book was written by Accordant Philanthropy® principal Betsy Chapin Taylor and published by Health Administration Press and the Association for Healthcare Philanthropy.


Redefining Healthcare Philanthropy

Redefining Healthcare Philanthropy features compelling thought leaders in the field of health care philanthropy on critical topics including: Right-sizing investment in the fund development program; Achieving strategic alignment with the health care organization; Leveraging physician engagement in grateful patient fundraising; Optimizing major gifts fund development through process; Using benchmarking to drive better performance, and Fostering high impact board engagement in advancing philanthropy. The book unpacks strategic issues in a way that is approachable and understandable and provides specific tools and tactics for implementation. Each chapter also includes questions to serve as a catalyst for further discussion. This essential volume is a must-have for the progressive fund development leader who is committed to achieving greater impact.


Systemization & Regionalization 2.0

Systemization of philanthropy can leverage the scope and strength found across a health system. Beyond increasing total dollars raised and elevating return on investment, systemization can build capacity, extend resources, and accelerate performance. However, there is no single path to successful systemization of philanthropy. Instead, it is about achieving a thoughtful and responsive design of both strategy and structure that accounts for the unique attributes, culture, performance, opportunities, and aspirations of each system. 
This publication aims to provide a guide to the current landscape, inherent challenges, and emerging issues to prepare leaders who are exploring the strategic value of systemization of philanthropy. It also considers a range of next curve opportunities to take a more expansive and more impactful view of systemization. Draw upon the direct experience of leading healthcare organizations that have navigated—and often continue to navigate—this journey to: 


  • Consider the challenges of reframing governance in light of structural changes 

  •  Understand and embrace the uniqueness of various sites 

  • Overcome fears related to use of money and ownership 

  • Confront the transition from “us” and “them” to “we” 

Ultimately, this volume aspires to provide you, as a healthcare leader, with meaningful content and considerations to sharpen your intentions and to smooth your strategic path toward successful systemization. 

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