Connecting with Donors to Advance Major Gifts
By Heather Wiley Starankovic, CFRE Donor fatigue. Many of you have heard of it. Many of you have experienced it, from both the...
Is Your Gift Planning Program Campaign Ready?
By James Gold Here’s a simple truth: deferred and realized planned gifts account for 10% to 30% of annual philanthropic dollars raised....
Rethinking Donor Qualification
By Betsy Chapin Taylor, FAPH Q: Our major gift officer has had to expand her responsibilities and we are frankly concerned that burnout...
Imposter or Professional? Grasping Planned Giving
By James Gold I remember sitting at my first planned giving conference over twenty years ago, feeling overwhelmed and clenching my teeth....
Campaigns: Repositioning Philanthropy Focus and Performance
Was your health care organization in the midst of a campaign prior to COVID-19? Are long-term plans on hold? How do you best move your...
Meaningful Board Engagement in Wave Campaigns
By Heather Wiley Starankovic, CAP, CFRE Board involvement in campaigns is always critical, and especially so in wave campaigning. Wave...
7 Reasons Health Care Philanthropy Could Be Rated “R” For Mature Audiences
By Cindy Reynolds, CFRE 1. Great grandparents get sicker! Older adults are statistically more likely to engage with health care in...