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What Do Donors Want?

Understanding what the your donors are truly looking for makes all the difference in your relationship with them and their relationship with the mission of your organization.


What do donors truly want? As a health care leader, have you and your team asked your donors what they want? What do they expect in their communications with you? What kind of impact do they expect from their gifts? If your philanthropy team isn’t considering these questions, it’s time to assess and tweak your donor interactions:

DONOR WISH LIST

  1. Ask me! Ask me what I think. Ask me what I want to accomplish. Don't say no or yes for me and please don't assume or guess.

  2. Please don't simply expect g