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Heather Wiley Starankovic, CFRE, CAP®
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Blog Posts (29)

Sep 18, 2024 ∙ 4 min
10 Steps to a Strong Transformative Major Gifts Year
Here are 10 essential steps to take to ensure your major gifts program starts and finishes strong, resulting in a transformative, epic year.
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Jun 20, 2024 ∙ 3 min
Interviewing Top-Performing Major Gifts Officers for Maximum Impact
To ensure your organization hires high-impact philanthropy officers, here are 10 tips to follow during the interview process…
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Jun 13, 2024 ∙ 4 min
Which Came First—the Campaign or the Case?
By aligning the form and function of philanthropic efforts, organizations can avoid common objections and challenges in campaign planning.
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May 16, 2024 ∙ 4 min
Empowering Volunteer Leaders for Campaign Success
By engaging volunteers thoughtfully and addressing their needs, organizations can overcome obstacles and build dynamic campaign leadership.
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May 9, 2024 ∙ 5 min
Partnering with Nurses for Philanthropy: A Guide to Transformative Impact
Here are five things to remember as you partner with nurses to create transformative impact for your philanthropy program.
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Apr 25, 2024 ∙ 7 min
From Zero to $100 Million – Accelerating Campaign Success with Baptist Health: A Case Study
Baptist Health, in partnership with Accordant, accomplished their audacious goal of $100 million in philanthropic dollars over five years.
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Mar 28, 2024 ∙ 3 min
Addressing Unanticipated Campaign Challenges and Changes: A Guide to Pivoting
To maintain campaign momentum through unanticipated challenges and changes, it is important to know how to leverage the power of the pivot.
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Feb 29, 2024 ∙ 3 min
A Love Letter to Philanthropy Officers: Part 5
This letter addresses the question: “If hospitals make so much money, why should I consider donating to them?"
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Feb 22, 2024 ∙ 3 min
A Love Letter to Philanthropy Officers: Part 4
This letter addresses the question: “If my taxes support the hospital, why should I make additional donations?"
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Feb 15, 2024 ∙ 3 min
A Love Letter to Philanthropy Officers: Part 3
This letter addresses the question: “If I cover my medical expenses, why should I still consider donating to my hospital?"
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Feb 8, 2024 ∙ 3 min
A Love Letter to Philanthropy Officers: Part 2
This letter addresses the question: “If I pay a medical bill, why should I also support my hospital with donations?"
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Feb 1, 2024 ∙ 2 min
A Love Letter to Philanthropy Officers: Part 1
This series supports health care philanthropy officers by exploring opportunities to help prospective donors realize their goals.
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