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Heather Wiley Starankovic, CFRE, CAP®
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Blog Posts (34)
Jan 22, 2026 ∙ 3 min
Planning Smarter: Building Your 2026 Health Care Philanthropy Strategy
As we step into 2026, the challenge is no longer understanding how giving has changed. It is translating those lessons into smart, measurable strategy. Here is what planning smarter looks like in 2026.
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Jan 14, 2026 ∙ 3 min
How 2025 Forever Changed Health Care Giving
As we reflect on year 2025, the philanthropic landscape—particularly within health care—presents both significant opportunities and pressing challenges. For health care philanthropy professionals, this is the moment to rethink engagement models from the ground up.
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Jan 7, 2026 ∙ 3 min
Authentic Donor Engagement: Practical Moves that Build Donor Alignment
In Part 3 of this four-part series on authentic donor engagement, we explore practical moves that build donor alignment.
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Dec 10, 2025 ∙ 4 min
Authentic Donor Engagement: The Critical Role of Prospect Qualification
In Part 2 of this four-part series on authentic donor engagement, we explore the critical role of prospect qualification in health care philanthropy.
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Nov 20, 2025 ∙ 4 min
Authentic Donor Engagement: 10 Rules for Relationship-Driven Philanthropy
This four-part series traces the full progression of authentic donor engagement, from first conversation to long-term partnership. Each paper explores a core discipline that defines exceptional philanthropy. In Part 1, we will explore 10 rules for building meaningful donor connections.
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Sep 18, 2024 ∙ 4 min
10 Steps to a Strong Transformative Major Gifts Year
Here are 10 essential steps to take to ensure your major gifts program starts and finishes strong, resulting in a transformative, epic year.
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Jun 20, 2024 ∙ 3 min
Interviewing Top-Performing Major Gifts Officers for Maximum Impact
To ensure your organization hires high-impact philanthropy officers, here are 10 tips to follow during the interview process…
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Jun 13, 2024 ∙ 4 min
Which Came First—the Campaign or the Case?
By aligning the form and function of philanthropic efforts, organizations can avoid common objections and challenges in campaign planning.
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May 16, 2024 ∙ 4 min
Empowering Volunteer Leaders for Campaign Success
By engaging volunteers thoughtfully and addressing their needs, organizations can overcome obstacles and build dynamic campaign leadership.
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May 9, 2024 ∙ 5 min
Partnering with Nurses for Philanthropy: A Guide to Transformative Impact
Here are five things to remember as you partner with nurses to create transformative impact for your philanthropy program.
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Apr 25, 2024 ∙ 7 min
From Zero to $100 Million – Accelerating Campaign Success with Baptist Health: A Case Study
Baptist Health, in partnership with Accordant, accomplished their audacious goal of $100 million in philanthropic dollars over five years.
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Mar 28, 2024 ∙ 3 min
Addressing Unanticipated Campaign Challenges and Changes: A Guide to Pivoting
To maintain campaign momentum through unanticipated challenges and changes, it is important to know how to leverage the power of the pivot.
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