You've Got the Data—Now What? A Strategic Guide to Qualifying High-Potential Patient Prospects
You wanted access to patient data, and now you’ve got it all: capacity-screened lists, top-tier prospects and more opportunities than your team can manage. However, none of these patient families have given before. They are not in portfolios. They are not in your CRM. They are unknowns with potential. So, how do you turn this flood of suspects into real, qualified prospects with whom your philanthropy officers can build relationships?
Unlocking Transformational Gifts: Harnessing Six Degrees of Kevin Bacon in Health Care Philanthropy
Learn how the Six Degrees of Kevin Bacon theory provides a framework for discovering new donors and opening doors to transformational gifts.
Optimizing Charitable Giving: The Importance of Cultivating Meaningful Donor Connections
Health care organizations must prioritize cultivating meaningful connections with potential major donors.
Advancing the Doctors’ Day Appeal: Achieving Maximum Physician Engagement and Meaningful Connection
National Doctors’ Day (March 30) is a way to express gratitude for and recognize the tireless contributions of our physicians.
A Love Letter to Philanthropy Officers: Part 5
This letter addresses the question: “If hospitals make so much money, why should I consider donating to them?"
A Love Letter to Philanthropy Officers: Part 4
This letter addresses the question: “If my taxes support the hospital, why should I make additional donations?"
A Love Letter to Philanthropy Officers: Part 3
This letter addresses the question: “If I cover my medical expenses, why should I still consider donating to my hospital?"