A Goal Worth Rallying Around: Aligning Campaigns for Impact
This paper explores how to set a goal that rallies people, how to monitor the assumptions beneath it and how to reset without losing trust when the environment, leadership or strategy shifts.
What Feasibility Studies Reveal About Leadership
This paper positions feasibility planning as a mirror that reflects where leadership is strong, where it is fractured and what must be resolved to campaign with credibility.
The Hard Truth About Campaign Readiness
Campaign readiness is often treated like waiting for a green light. However, readiness is something you earn by doing the internal work: clarifying priorities, aligning leaders and being honest about capacity, timing and risk.
Keeping It Fresh: Sustaining Engaged Clinician Partnerships
Strong clinician partnerships are essential to successful grateful patient engagement programs. Yet even high-performing programs can lose momentum over time. Not because clinicians stop caring. But because engagement becomes routine.
Best Practice in Campaigns: A Standard, Not A Checklist
Best practice is helpful until a campaign hits real life. In health care philanthropy, the difference between “knowing the playbook” and winning often comes down to whether leaders are willing to do the unglamorous work: align priorities, name tradeoffs and show up consistently as partners in the ask.
Making the Case for Principal Giving Programs
This paper explores what differentiates principal giving to health care, what the data are beginning to reveal and how your foundation can prepare for a different level of philanthropic investment.
Authentic Donor Engagement: Unlocking the Power of Alignment
In Part 4 of this four-part series on authentic donor engagement, we discover how to translate appreciation into lasting, mission-driven investment.