Debbie Ferguson, CFRE

You wanted access to patient data, and now you’ve got it all: capacity-screened lists, top-tier prospects and more opportunities than your team can manage. However, none of these patient families have given before. They are not in portfolios. They are not in your CRM. They are unknowns with potential. So, how do you turn this flood of suspects into real, qualified prospects with whom your philanthropy officers can build relationships?

A strong data governance strategy is critical for health foundations to build lasting donor relationships and drive meaningful philanthropy.

By Debbie Ferguson, CFRE Creating a Data-Driven Culture through Data Literacy In this three-part series, Debbie Ferguson, Senior...

By Debbie Ferguson, CFRE As data analytics have become the norm for fund development, artificial intelligence (AI) is beginning to see...

By Debbie Ferguson Your database is only as good as the information that it infers. Mining your database for a new initiative can be an...

With many donors traveling during the warmer months, it’s a perfect time to evaluate, regroup and map out your organization’s next strategy.