Craig Sorensen provides a creative and strategic vision with more than 25 years of experience in cause marketing, branding and partnerships. In his role, Craig directs Accordant’s marketing and branding strategy and leads business development and client partnership efforts.
Craig has created national marketing campaigns and led successful rebranding efforts and new fund development innovations. Developing and managing partnerships with dozens of Fortune 500 companies and more than 150 children’s hospitals provides him a powerful perspective on creating successful alliances. He is passionate about increasing health care resources, seeing firsthand the lifesaving treatments and technology pioneered by gifts to hospitals and health care systems.
Before joining Accordant, Craig served on the executive leadership team at Children’s Miracle Network Hospitals. He led marketing, communications, development, corporate partnerships, hospital relations, digital fundraising, innovation and content marketing through various roles. He helped grow annual revenue from $90 million to more than $440 million by creating and leading partnerships with companies like Walmart, Walt Disney World, Chico’s, the PGA Tour and Marriott while elevating the cause position of local children’s hospitals. Craig believes successful partnerships are tailored around each partner’s needs and goals, not through “cookie-cutter” and standardized engagements.
Craig remains active in philanthropy as a co-founder and strategic advisor of a mental health organization. He is a member of Association for Healthcare Philanthropy (AHP) where he has been a presenter on branding and content marketing. Craig holds a certificate in Brand Meaning from Harvard Business School. He earned his MBA from Marriott Business School at Brigham Young University, where he also earned a bachelor’s degree in advertising.