PLANNED GIVING DURING A TIME OF UNCERTAINTY
The attacks of 9/11 and the 2008 Great Recession showed philanthropic organizations how important it is to JUST BE with donors during times of uncertainty. Philanthropy officers may have anxiety about what appropriate outreach and conversation should be during this pandemic. This is a time to show empathy and put yourselves in the shoes of your most loyal donors—a special group that views your organization as an extension of their family. Here are some important things to keep in mind when reaching out: