THE CRYSTAL BALL OF PHILANTHROPY EVENT PLANNING

Are you rethinking your special event during this uncertain period? If so, start by evaluating what you initially wished to accomplish with your event.

Traditionally, many organizations have used special events to connect with donors, elevate mission and cover operating costs. While elaborate events and complimentary invitations cultivate donor stewardship, there is often no clear return on investment (ROI) and only an assumed return on relationship (ROR).

COVID-19 provides a strategic opportunity to reaffirm best practices to share vision and mission. Evaluate the purpose for the special event and if it is being achie