How Crisis Can Change Everything in Donor Communications
You have likely heard them all. Some of the most often-told excuses for ineffective health care philanthropy communication have been around for years:
• It’s hard to communicate with and grow a pipeline with young donors through their desired channels. • The cases for support have no real urgency or relevance for donors. • The marketing and development teams don’t see eye-to-eye, so work is done in silos. • Identifying and telling compelling stories is so challenging.